What's New
A visual system for product updates
Customers receive a constant stream of information, and product updates often get lost in the noise. We needed a way to bring clarity to functional announcements while adding a spark of delight that felt unmistakably Zendesk.
The solution: a visual identity system built from the language of our own product icons, shapes and the familiar moments customers interact with every day. A system that communicates what’s new with confidence, energy, and humanity.
A visual system for product updates
Customers receive a constant stream of information, and product updates often get lost in the noise. We needed a way to bring clarity to functional announcements while adding a spark of delight that felt unmistakably Zendesk.
The solution: a visual identity system built from the language of our own product icons, shapes and the familiar moments customers interact with every day. A system that communicates what’s new with confidence, energy, and humanity.
We grounded the system in two simple truths.
We are using the language of product to tell product stories: Not new shapes or decoration, real UI elements like icons, pills, callouts and the overall language of our product.
We bring clarity and delight to functional updates.
Even straightforward information can spark interest and delight when shown with intention.
Even straightforward information can spark interest and delight when shown with intention.
Credits:
Marian Gutiérrez — Motion Design
Silvana Yaneva - Digital Design
Constanza Carbajal — Graphic Design
Daniel Petersen — Sound Design
Victor Durán — Creative Direction
Ariana Blair — Creative Production
Karen Santiago — Art Direction
Marian Gutiérrez — Motion Design
Silvana Yaneva - Digital Design
Constanza Carbajal — Graphic Design
Daniel Petersen — Sound Design
Victor Durán — Creative Direction
Ariana Blair — Creative Production
Karen Santiago — Art Direction