Tru Colors
Brand Expression + Packaging Design
Tru Colors Brewing Co. is a brewery funded by former gang members committed to end the cycle of gang violence in America’s neighborhoods – by breaking down barriers, creating new opportunities, providing mentorships, apprenticeships and employment to active gang members.
They needed 3 can designs for their signature beers:
The Conversation. A vanilla-coffee blonde inspired by a recurrent event that's an open discussion about race and inequality in America, where they involve the local community to bridge the gap and create an ongoing conversation.
The Gateway. A lager caramel inspired by the hard work applicants must meet before starting their apprenticeships. They have to prove themselves by volunteering to improve their communities.
The Neighborhood Hero. A strong ale inspired by former gang member's determination to work with their former enemies from rival gangs and prove that they can be heroes to their communities.
Made Using: Adobe Illustrator, Adobe Photoshop and Adobe Dimension. Photography by Merritt Thomas.