ROUT
Brand Expression & Packaging Design
ROUT is a derma-planner brand with a bold, modern approach to femininity. It needed a packaging design that was visually compelling, functional, and reflective of the brand ethos: uncomplicated self-care.
The solution: a robust and fully recyclable paper tube, was not only practical for shipping but also embodied ROUT's dedication to sustainability. The design process was a collaborative endeavor, guided by Veronica's clear vision of the experience she wanted the consumers to have during the unboxing process. Our shared Latinx heritage and commitment to inclusion and sustainability made this project particularly significant. The final design harmoniously blended form and function, encapsulating ROUT's brand identity in a tangible way. This project underscored the importance of collaboration, creativity, and a shared commitment to inclusivity and sustainability.
The design was shortlisted for a Dieline Award, and according to reviews on Thing Testing, the packaging resonated with its final consumers, highlighting the successful translation of ROUT's brand ethos into a tangible, consumer-friendly design.
Photos: Rout / If Only Creative
Industrial Design by Novoadi Studio
