Hawaiʻi Educational Resource Experts
Visual Identity
Previously The Ware Group, this educational service provider from Hawaiʻi needed a fresh identity that fitted their mission: Help students and teachers to achieve their learning goals and create an educational network that provides support for all subjects.
Their offer is really extensive so there was a need to create a flexible system that will work with all kinds of products and services: from math solutions software to school certification courses.
Inspired by lauhala, the Hawaiian ancient waving tradition as a metaphor for unity and for building new networks and using a ludic color palette; this identity is vibrant, fun and versatile.
